As physical media declines, Windows 11’s Cloud overhaul shows how tech giants must manage user choice


with Sony plans to stop making discs for games and remove access to movies and TV shows that people pay forphysical media is more important than ever. Xbox is Reviews the disk-to-digital program for Project HelixMicrosoft proves the importance of physical media in decision making.

But the physical media debate isn’t really about discs; it’s about control. People want to control the content and devices they buy. Microsoft’s new expanded options for resetting PCs demonstrate how choice and control can be given to consumers.



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