What you need to know
- Netflix is raising prices again across all tiers in the US and Canada – the second increase in nearly 14 months.
- The ad-supported plan goes up to $8.99 (+$1), while the ad-free plans go up to $19.99 and $26.99 (+$2 each).
- Adding additional members now costs more, with fees rising to $7.99 (ads) and $9.99 (ad-free).
If you were hoping that prices would finally stop going up, Netflix has some disappointing news. Just over a year after its last hike, the streaming giant is once again raising prices for each subscription tier in the US and Canada.
Netflix raised its price ad-supported plan for a dollar, and two dollars for their ad-free plans The Hollywood Reporter. The new monthly costs look like this:
- Standard with Ads: $8.99 (was $7.99)
- Standard (No Ads): $19.99 (was $17.99)
- Premium (4K + Spatial Audio): $26.99 (was $24.99)
If you share your account with family members who don’t live with you, there will be another price increase. The cost to add an additional member has increased by $1, so it is now $7.99 for ad-supported plans and $9.99 for ad-free plans.
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Aggressive timeline
If this sounds familiar, it is. This is Netflix’s second price increase in nearly 14 months. After January 2025. Analysts thought the company would wait until the end of 2026 for the next increase, but that has changed.
The reason for these price increases is a mix of high costs and failed deals. Netflix recently lost $83 billion in value Warner Bros. Offer to buy Discovery. Even with that deal, Netflix still plans to spend $20 billion on content this year, including live events like the MLB Opening Day stream and new formats like video podcasts and cloud gaming.
These prices are already valid for new subscribers. If you’re already a member, check your email—Netflix says it will notify you at least 30 days before the new rate shows up on your account.
Be sure to consider your options before your next bill. With the premium plan approaching $30, it’s harder for casual viewers to see the value. You can switch to $8.99 ad-supported to save money, but even the budget option may not be affordable if prices keep rising every year.
Android Central’s Take
Honestly, I’m having a hard time finding the value of this recent price increase. Netflix wants us to believe that it’s worth paying almost $30 a month for 4K thanks to new features like MLB games and cloud gaming, even though most people didn’t want those. It feels like we are paying for their failed $83 billion contract. While the company says we’ll get more content, it really means paying more for the same library. At this rate, I wouldn’t be surprised if it adds a “Remote Convenience Fee” by 2027. If it checks how much we will pay before canceling, it is close to the limit.
