In February, Spotify made an interesting (and somewhat unusual) move when it entered the world of physical bookselling. It’s a new feature starting this week officially lives Allows users in the US and UK to purchase physical books through the Spotify app.
With this collaboration Bookshop.organ online marketplace dedicated to supporting local, independent bookstores. On audiobook pages within the app, users will see a button labeled “Get a copy for your bookshelf.” Clicking this button redirects them to the Bookshop website, which manages pricing, inventory and shipping.
Currently, the option to purchase physical books is only available on Android devices, with iOS users getting access next week.
Today’s announcement cements Spotify’s position as a challenger to mainstream booksellers as it aims to become a one-stop shop for book lovers. This new offering is also part of Spotify’s larger strategy to focus on profitability. To achieve this goal, the company has been increasing subscription prices in the US and Europe. Reach was recently launched 751 million monthly active listeners.
In addition to physical book sales, Spotify has also rolled out a number of other updates announced in February. This includes the expansion of Page Match, which now supports more than 30 additional languages, including French, German and Swedish. Page Match allows users to scan a page from a physical or e-book using their smartphone camera. The tool analyzes the content and redirects users to the appropriate section in the audiobook.
Since launching the feature for English-language books in February, Spotify has reported that users who use Page Match streaming average 55% more audiobook hours each week than other listeners. Additionally, 62% of Page Matched audiobooks on Spotify are books that users have never streamed before.
Additional updates include the official launch of Audiobook Recaps on Android devices. This feature provides short audio summaries tailored to the user’s most recent point in the story, making it easy to return to listening.
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The company also announced that “Audio book charts,” similar to Spotify’s Music and Podcast Charts, is now available in Germany after its previous release in the US and UK.
