The old social media sites were designed to keep us glued to our devices, endlessly glued to the retina-searing tapes of memes and dumb videos, in order to create more engaging platforms for ads. However, in recent years, many companies have tried to capitalize on user burnout, encouraging users to participate in IRL experiences or offering non-addictive products such as infinite scrolling.
Bond, which officially launched on Tuesday, is one of those sites. Bond co-founder and CEO Dino Becirovic says his site offers an AI-powered solution to Americans’ screen addiction.
This is how the site works: Like a normal social media platform, users post about what they’ve seen recently. Bond allows users to update their profiles by posting what they call “memories” through a variety of mediums, including images, video and audio files.
Unlike other sites, Bond is designed to act as a kind of idea generator of what the user should do in the real world.
Becirovic says the experiences stored in Bond become fodder for its AI system, which then trains the user on what kinds of personalized, event-based recommendations to make.
For example, if you’ve posted a lot about how much you like Pho and haven’t had it in a while, Bond’s system might recommend a nearby Vietnamese restaurant with good reviews. Or, if you’re into heavy metal, Bond might mention that Iron Maiden is coming to your town next week.
Becirovic says the more information you post about your experiences, the better recommendations the system can give you.
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In other words, the system is designed to get you out of the app and back into the real world where you can do more than just “bed rot” and “doomsday driving” as the kids say these days.
The edit is a bit like Instagram, although there is no actual feed. Instead, user profiles are presented in a kind of cluster formation. Clicking on a profile opens the user’s current stories. Becirovic said these stories disappear from your public profile after 24 hours, but they are saved to your private profile. Users can search their memory archives at any time.
Bond’s team includes people who have previously built major social media apps, including TikTok, Twitter and Facebook. says the company. Becirovic previously led the integration of user signals at Kleiner Perkins and Index Ventures, and Bond’s founding researcher Artur Brazinskas led the integration of user signals at Google Gemini.
What is the revenue stream for such a company? Most social media sites are exclusive huge vehicles for advertising – and they get the lion’s share of their income from there. Bond has no ads, so how will he make money?
Interestingly, Becirovic envisions a scenario where users could eventually license their data from Bond’s archive and sell it to companies that want to use it for AI-training purposes. In this scenario, Bond would take a very small portion of the profits in licensing fees, thus providing a sustainable income and a place as a data provider to AI companies looking to fine-tune their models.
“The idea behind this licensing model is that you can monetize your memories,” he said. “If we become this platform with the right incentive structure to create billions of people about their daily lives, naturally we will become a really attractive place for people to want to teach GPT six and seven and all the other options that will come in the future.”
In another scenario, Bond will act as a product recommendation tool that integrates with e-commerce sites using its collected data. “Our users would choose this experience. If we can do this, we believe we can derive some value from the transaction with merchants by providing a better user experience, driving conversion and/or increasing throughput,” Becirovic told TechCrunch in an email.
Bond will never sell users’ data for advertising purposes, Becirovic said, and users can “delete any memories by deleting them in the memory tab or using natural language in the Memory chat.” He added: “Users can also delete their profiles if they are not getting value from Bond. As the product grows, we will provide more privacy controls for our users to manage their data.”
Becirovic said that while Bond is a bit uncertain about the platform’s current protections, it will improve its encryption over time: “E2EE encryption is a priority for us in the near future after launch. In the meantime, we store all user data securely in our database and ensure its protection.”
At the moment, Becirovic is mainly focused on keeping Bond cool. “Monetization is not a short-term priority,” he said. “Our primary focus is to create an app where users get more value as they capture their memories.”
