Tech companies are racing to build the infrastructure that can fuel the automation boom. Now Japanese multinational SoftBank is reportedly planning to create a new company designed to automate the creation of that infrastructure.
SoftBank is putting together a new business called Financial Times Roze AI first reported. Rose would try to make US data center construction more “efficient,” the Wall Street Journal reported reports. It will do this by, among other things, deploying autonomous robots to help build server farms.
In an interesting twist, the conglomerate is already preparing Rose for an IPO, and some executives want it to happen by the second half of 2026, the Journal reports. Any estimate could be $100 billion, according to the FT.
TechCrunch has reached out to SoftBank for more information.
Other recent ventures have also envisioned using AI and automation to make the industrial sector more efficient. For example, there is Amazon tycoon Jeff Bezos co-founded the startup It’s called Project Prometheus, which plans to buy firms in key industrial sectors and modernize them using artificial intelligence.
SoftBank has been known to back some dark horse startups (notably, it went under Hundreds of millions of dollars to Zumean AI-driven pizza delivery startup went belly up in 2023). The FT notes that some inside SoftBank have expressed skepticism about the “proposed timeframe for the valuation and IPO”.
