Samsung and LG reignite OLED rivalry with transformative, captivating displays at SID Display Week 2026.


What you need to know

  • At SID Display Week 2026, Samsung Display highlighted its innovations for phones such as Flex Chroma Pixel display and biometric reading Sensor OLED Display.
  • The company also showed off a “converter,” an extendable speedometer/vehicle display that changes depending on certain conditions.
  • LG also participated in the SID Display Week, showcasing its 3rd generation Tandem OLED technology.

A good display is essential for any device, and at SID Display Week 2026, Samsung highlighted innovations in OLED technology.

Display Week 2026 is on its last day (May 7), but that’s not stopping Samsung from the show new screens it works on. To dramatically improve OLED technology, Samsung unveiled a smartphone OLED display called “Flex Chroma Pixel”. It is said to reach a peak brightness of 3000nits with stronger support for the BT.2020-96 color space. Samsung says this standard has become the norm for UHD and HDR broadcasts.

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