Certification is a type of business that most people don’t even think about until they save something. Before a regulator gives permission, a buyer pays a premium, or an investor releases capital, someone has to verify that a claim is true, and for decades someone has done this slowly, by hand, picking out some of the evidence and removing the rest. It is located in London Isometric Now he has raised $40 million to claim that the result can stand.
Series A was led by AVP, formerly known as AXA Venture Partners, which counts insurer AXA as its lead investor. Existing backers Lowercarbon Capital and Plural joined, along with personal checks from Kleiner Perkins chairman John Doerr and investor Walter Kortschak. Isometric says the money will deepen its certification technology and expand the platform into the broader industry certification market that BCG owns. worth about 350 billion dollars.
The company’s Certify platform powers AI agents that ingest and cross-check millions of data points behind a claim, from sensor readings and satellite imagery to supply chain records and lab results, flagging discrepancies and requiring human case investigations.
Once a third-party auditor inspects a sample on-site, Isometric provides full noise coverage, with expert opinion reserved for calls that require it.
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Isometric has spent the last few years building an approach to carbon removal, a market that tries to convince buyers of what their credit says it is. The company says it is currently the largest carbon off-certifier by contract volume, with more than 200 projects on the platform and more than 16 million tonnes of certification with clients including Microsoft, Anglo American, JPMorganChase and Boeing.
In December 2024, it became the first carbon emissions registry to gain accreditation from ICVCM, ICROA and CORSIA, the three bodies that regulate voluntary and integrity in aviation carbon markets.
This record sits in a market closely watched by TNW Neustark binds carbon to concrete for AI tools built to catch greenwashing. The isometric bet is that the verification layer underneath all of this is the same problem wherever it appears.
The founder has directed this play before. Eamon Jubbawy co-founded Onfido, an AI-powered identity verification company that verified more than a billion identities at the firm’s own expense before being acquired by Entrust in 2024 for $650 million. He started Isometric in 2022 to apply the same mechanisms to environmental and industrial claims.
“For decades, the certification industry has faced a trade-off between speed and rigor. Do it fast or do it right,” Jubbavi said. “With Isometric, industrial companies can achieve both. AI agents are here and they make the certification process instant and invisible, unlocking the potential of the industrial economy.”
Passion extends far beyond carbon. Isometric frames today’s certification landscape as a patchwork of registries and standards bodies, each with their own methods and formats, and proposes to pull them onto a single standard-compliant platform, with each certificate published in a public registry. Its next targets are the reduction of superpollutants and low-carbon energy, fuels and materials.
“Certification has always forced a choice between speed and stiffness. Isometric has eliminated this trade-off” AVP managing partner Francois Robin said in a call to the company “Truly a category definer.”
British economic transformation minister Blair McDougall called Isometric “Exactly the kind of AI success story we want to see built and scaled in the UK.” What funding buys is, to put it more simply, space to expand services. Whether or not the rest of the industrial economy wants their certification issued in hours, not months, is now being decided.
