Music streaming service TIDAL is the latest to target AI-generated music with its app new policy This will prevent AI-generated music from monetizing its platform. In addition, TIDAL will use automated tools to remove AI-generated music that tries to impersonate an artist or band, the company said.
“We are committed to protecting and rewarding organic creativity without undermining an artist’s ability to connect with TIDAL subscribers and build their fandom. Many have told us they don’t want to be exposed to or prompted to listen to music created entirely by artificial intelligence,” he wrote. Tony GervinoTIDAL EVP and Editor-in-Chief, an announcement.
He clarified that TIDAL’s new policy is not to “slam technological progress,” but rather to protect and reward “organic creativity” from artists.
With the changes, fully AI-generated music on TIDAL will be identified and labeled as such, allowing listeners to see an “AI” icon next to any track that is considered 100% AI. The company noted that these tunes will not be monetized, will not collect royalties, and will not be eligible for direct-to-fan sales.
TIDAL’s policy joins others in the streaming music space with services like Spotify, Apple Music, Deezer and more. Gobuz have developed their own policies regarding the increasing number of AI-generated tracks populating their services. Spotify last year Updated their policies to tag AI music and a better spam filter, while acknowledging that AI tools will be used to varying degrees in the music-making process. Apple Music too applied the labeling approach.
Deezer who said it 44% of all new music created by AI, which is uploaded daily to its platform, took a tougher stance. It actively removes AI tracks from recommendations and removes them from editorial playlists. He too offers its AI detection technology to its competitors and provides a consumer-facing tool it lets you see if AI music is included in your own playlists on competing services.
TIDAL’s policy could be an interesting test to see if demonetization can do anything to slow the flood of AI music that many listeners don’t care about.
“Regardless of what you read elsewhere, it’s not inevitable that AI will take over the music industry (and your recommendations) if we take greater steps now to monitor and control it,” Gervino said.
The company said the new policy is a “living document,” meaning it’s open to change as the space evolves. It enters into force on July 15, 2026.
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