Back in February Uber announced its ambitious plans Launching into seven new European markets in 2026 – but now The Financial Times reported on this that five of these releases are pending. Discontinued country releases include Austria, Norway and Greece.
Uber confirmed the decision to the FT, saying recent launches in Finland and Denmark had been a “huge success” so it now wants to “focus on continuing momentum” in existing markets.
Another likely factor in the decision: Uber’s ongoing efforts to acquire European company Delivery Hero Rejected Uber’s 10 billion euro takeover bid in May.
Apparently, Uber is still hoping to make the deal happen. An industry source said pausing further expansion could help ease antitrust concerns about a potential acquisition, especially since Delivery Hero operates delivery services in several target countries.
