I’ve heard the term slop more than I’d like recently, but today was the first time I heard it in the context of Amazon shopping. To meet Knockoff ShoppingChrome extension that lowers your Amazon search results.
What does this mean? Well, if you’ve used this site recently to look for essentials, whether it’s clothes, phone cases, or the like, you’ll notice that many reputable brands are now buried in a sea of all-caps. Items that appear to come from Temu or AliExpress.
Often times you’ll be looking for something like a hair dryer and you’ll find the same model listed under 3 different brand names, all trying to look like Dyson. Should I buy DRYSON, BLOWY or SKIBIDI RIZZ hair dryer? It’s hard to decide.
Well, someone had the urge to create a Chrome Extension to solve this problem; it promises to “keep trademark-squat pseudo-brands (SZHLUXes and HORUSDY) out of your search results, so brands with reputations to lose are left behind.”
You can simply apply knockoff.shopping to get the extension and try it for yourself, but here are a few more tips to make it work for you.
Knockoff use
I recently had trouble with these “knockoff” brands when shopping for an ultrasonic cleaner for my son’s retainer. We have now ordered two seemingly identical models under different brand names and both gave up the ghost after a week.
Third time lucky, right? Well, this time I’m going to use a tool to narrow down my search. As you can see in the screenshot above, when I search for an item, my results are filled with similar-looking items from various pseudo-brands that need to shout their names at me. COSLUS! HYCHIKA! Seancher! BUY US!
After installing the tool, I can fiddle with the options to add brands I don’t want to be filtered out before starting a search, so ANKER and UGREEN, for example, are reputable electronics brands I trust; I don’t want them filtered.
Now, after restarting the search, you can either have the tool “shuffle” the dangerous results so that you can still see them and make changes, or you can hide them completely. For now, I’ve relaxed my results so I can start teaching him what I do and don’t want to see.
Here I chose to block this brand permanently. On the other hand, if I see brands I trust, I can tell the tool to add them to my whitelist.
Creator Josh Pigford has already mentioned some of the brands that can be accidentally filtered on the X account. I don’t know many of these, but BIODANCE and LANIEGE are at least reputable Korean skincare brands and I would add them to my filter.
Knockoff is now live! Filter intoxicating brands on Amazon. Apologies to brands like WNPETHOME, EHEYCIGA, YXYL, LU&MN, JOYIN, TOMY, GODONLIF, YOOJEE, LINGTENG, LANEIGE, VISCOO, OFANDZY, COBALESY, COLODANCE and LUENX.https://t.co/9mLk0EAsfG https://t.co/K07lMkepOWJuly 7, 2026
The tool has now helped me choose a third and hopefully more reliable cleaner for my son’s retainer. It also helped me see more clearly that many “obscure” brands cost the same, so I potentially paid a bit more for something that would last longer.
holy crap that’s cool it crashed amazon https://t.co/ThiM8tywlj pic.twitter.com/AfGEinUiyDJuly 7, 2026
I started using the tool only myself, as a result, only one day passed! But others are already reporting great success with it, and I’m hoping to get even better results as I adjust what I see and don’t want to see. The extension is currently only available Google Chromebut it comes to Safari and Firefox soon. No word Microsoft Edge (yet).
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