What you need to know
- Samsung confirmed tonight that Galaxy Unpacked will take place on July 22nd at 9am ET/6am PT in London, UK.
- The company is bringing its next foldable devices into the spotlight, announcing a new era for their smart capabilities and more, so they feel personal.
- Samsung’s marketing campaign has taken over Instagram and deleted all of its posts as the clues for users to decipher piled up.
The time has come. Samsung announces the date for its summer Unpacked event and everything the keynote will discuss.
Samsung announced this evening that its Summer 2026 Unpacked event will take place on July 22nd in London, UK. Samsung’s YouTube, Samsung.comor his Newsroom. Of course, consumers expect to see what’s next from the Korean OEM’s many hardware series. Samsung says it will highlight the next era of foldable devices.
It says these devices “combine intelligent capabilities and new form factors to deliver more personal, adaptive experiences and set a new standard for the AI era.”
Plus, as usual, Samsung launched the stock program before Unpacked. Consumers can”reserve Get a $30 Samsung credit on pre-order for a total savings of up to $1,230. Customers can also enter a raffle for a chance to win one of $500 Samsung.com gift cards.”
Set a reminder (and get up early)
Needless to say, Samsung kept things a little quiet. Its announcement puts its folding parts front and center, and we’re not surprised. These are his phones and we look forward to them in the middle of every year. It started at the end of June, when Samsung launched viral marketing campaign It deleted every single post on Instagram.
The company is looking forward to bringing the Galaxy Z Fold 8 and Flip 8 to consumers, but it wants to tell a story along the way. On Instagram, Samsung posts pictures that serve as clues that we have to decipher. There’s nothing like a little hype, and that’s exactly what Samsung is trying to cultivate. There’s more to Galaxy Unpacked than foldables.
We’re also looking forward to the Galaxy Watch 9. We know there is some new health featuresbut what else? Everything will be clear in two weeks.
Android Central’s Take
This is the Galaxy Unpacked waiting room, please have a seat. We’re two weeks in and Samsung is cooking up something exciting (hopefully, right?). What can we see besides foldables? Also, would these foldables interest me and make me think about putting some money down? I have many questions, but I am curious by nature.
