while Kylie Jenner Serving as a human billboard for Meta’s AI glasses, pop star Lorde isn’t buying it.
During a set at the Mad Cool Festival in Madrid last week, Lorde had some choice words about what many experts consider to be a new technology. a privacy nightmare.
“It’s getting harder and harder to know what’s real in our world,” Lorde told the audience. “You don’t know if someone’s wearing sunglasses or if they’re wearing f—ed up, f—ing (AI glasses). Just for the record, I can say f— glasses. Don’t buy the glasses. Not sexy.”
He wrote about Lorde before threw his phone into the oceanbut this was next level.
The singer may have been forced to comment on the latest trends in technology, as festival sponsor Ray-Ban is partnering with Meta to develop AI glasses. Lorde also performed in front of singer Jennie ambassador For Ray-Ban Meta’s line of smart glasses.
Lorde isn’t alone in expressing concern. Smart glasses that come with cameras and AI features have been used as tools chase and extortion. Meta, the best-known maker of smart glasses, says it takes privacy seriously and has built in safeguards such as a visible recording light, but the company faces many challenges. investigations and claims breach of privacy claim. one claim Kenyan contract workers are being forced to follow graphic videos Obtained with glasses to train Meta’s AI. (Meta has not publicly responded to this particular claim.)
None of this stopped the product from happening strong sales. Ray-Ban maker EssilorLuxottica said it will sell more than 7 million Meta AI glasses in 2025 — more than triple the roughly 2 million units it sold in 2023 and 2024. Ray-Ban Meta sunglasses have become such a hit in the smart eyewear category that they keep the bold Meta. to expand the range.
But, hey, if privacy doesn’t make people think twice about glasses, maybe vanity will. Lorde sums it up pretty succinctly by saying they’re simply “not sexy.”
The here and now, he added, is now “sexy.”
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