Joe Maring / Android Authority
TL;DR
- New Bloomberg realme is also downsizing as OPPO prepares to stop OnePlus outside of China, the report claims.
- The report says that realme will exit China, but its future in markets like India remains uncertain.
- OPPO, OnePlus and realme have not commented, so the reported plans are not confirmed.
rumors about OnePlus is shutting down in the US and Europe they made the rounds this week. Now new Bloomberg report He once again claims that the company is preparing to cease operations outside of China. But there is another interesting claim buried in the report. OPPO is also said to be expanding another smartphone brand, realme.
According to the publication, realme will leave the Chinese market as part of a broader restructuring of OPPO’s smartphone business. The report does not say what this means for realme in other markets, including India, where the brand remains one of the biggest Android phone makers in the OPPO portfolio.
Unlike OnePlus, Bloomberg does not clearly say that realme will be shut down globally. Instead, it said OPPO plans to focus its efforts on selling realme phones in the Nordic region, including Finland, Denmark, Sweden and Iceland, where the brand has seen greater success.
The report cited a person familiar with the matter who claimed the changes were due to financial difficulties in OPPO’s phone business. A slowdown in markets such as the US, Europe and India, as well as broader geopolitical concerns, are also factors that forced OPPO to make this decision.
As for OnePlus, the report notes that the brand will start shutting down operations in the US and Europe as early as this week. According to the publication, OnePlus will cease operations in most international markets, including India, by 2027, but will continue to have a presence in China.
So far, OPPO, OnePlus and realme have not made a public statement about it Bloomberg’s Allegedly, the reported changes should be treated as unconfirmed until the companies make an official announcement.
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