Apple has raised iPhone prices in Japan by up to 11% today. The changes affect the iPhone 17 lineup, iPhone Air, and iPhone 16e. Here are the exact increases and the likely explanation.
Here are all the models affected by today’s price increase iPhoneros:
| Model | Storage | Old Price | New Price | Increase | % increase |
|---|---|---|---|---|---|
| iPhone 17 Pro Max | 256 GB | ¥194,800 | ¥214,800 | ¥20,000 | 10% |
| iPhone 17 Pro | 256 GB | ¥179,800 | ¥194,800 | ¥15,000 | 8% |
| iPhone Air | 256 GB | ¥159,800 | ¥177,800 | ¥18,000 | 11% |
| iPhone 17e | 256 GB | ¥99,800 | ¥107,800 | ¥8,000 | 8% |
| iPhone 17 | 256 GB | ¥129,800 | ¥142,800 | ¥13,000 | 10% |
| iPhone 16 | 128 GB | ¥114,800 | ¥124,800 | ¥10,000 | 9% |
Apple hasn’t said why it’s raising iPhone prices in Japan, but it’s likely due to currency fluctuations. Japan is new right now historically weakreached its lowest level in the last 40 years. The decline reduces the dollar value of Apple’s sales in Japan and likely prompts the company to raise iPhone prices to better match other markets.
Apple has been struggling with rising component prices, which has led it to raise prices many of its products last month, including Mac and iPad. However, the iPhone survived this price hike.
If Japanese price increases are due solely to currency fluctuations, it is unlikely that other countries will see similar increases. Apple will hold its fiscal Q3 earnings call on July 30, offering additional color on the state of product pricing during that period.
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