Apple has released preview documentation for its new Advertising Platform API, which describes a shift away from the existing Campaign Management API. Here are the details.
What is this API for?
Apple Ads is Apple’s advertising platform that allows developers and marketers to promote apps on the App Store.
In addition to the company’s web-based interface, Apple Ads offers the Campaign Management API, now in its fifth version, which provides a programmatic way to set up, manage and track campaigns.
However, as Seen by Aaron PerrisApple has now confirmed that this API will go live on January 26, 2027 as part of a broader transition to its new Ads Platform API. Apple Maps adsIn addition to App Store ads.
a new preview guide called Apple Ads Platform API Preview Release NotesThe company has confirmed that the Apple Ads Campaign Management API v5 will be retired early next year and provides details on the transition to the new API:
Apple Ads Campaign Management API v5 will sunset on January 26, 2027. Migrating to the Platform API is recommended as soon as possible to avoid any glitches and take advantage of improved functionality.
Apple adds that after the deadline, the existing API will stop working entirely, meaning users will no longer be able to manage campaigns or access reports through it.
In the new document, Apple provides a comprehensive overview of the transition, including examples of how the new Platform API differs from the existing Campaign Management API, as well as details on new features, expanded capabilities, and updated tools for developers.
To learn more about the Apple Ads platform and new documentation, follow this link.
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