In a vote of confidence for Meta’s Threads, Kalshi adds a share feature

The prediction market facilitates the conversations of Kalshi users on the Meta social network Threads. Kalshi now offers a sharing option that will automatically post the relevant prediction market chart to a Threads post.

Whether people want to discuss who will win best picture or which reality show contestant will go home (and maybe bet on the outcome on Kalshi), “with this integration, people can share their thoughts along with their predictions for Kalshi,” the company said. blog post.

It’s a move that reflects a successful social media strategy for both Kalshi and X, its biggest competitor Polymarket. However, things have gotten tough for Kalshi in X lately. Named X in June Polymarket as its “official” prediction market partner.

Kalshi last month removed branch icons from X accounts managed by sponsored traders. This comes after X adopted a policy prohibiting sponsored accounts from posting sports betting information. This policy was adopted after the prediction markets were reported to have collapsed cooperation with fake sports insiders those who spread misinformation.

Although the share button is not as important as the prediction markets are with X, it is a vote of confidence in the X competitor. Threads appeared a few months after user data appeared It grows faster than X.