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Hadlee Simons / Android Authority
TL; DR
- Google has announced that YouTube now offers unskippable 30-second ads on TVs.
- This ad format is spreading all over the world.
- The announcement also comes after mobile users reported another annoying ad format.
YouTube has been aggressively introducing new ad formats in recent years, while also battling ad blockers and third-party YouTube apps. Unfortunately, the TV experience is getting worse and worse for people who don’t pay YouTube Premium.
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On TVs, YouTube now offers inescapable 30-second ads blog post earlier this month (h/t: Android Headlines). This ad format is available on connected television (CTV) worldwide.
What do you think of the unskippable 30-second ads on YouTube’s TV app?
45 votes
“Google AI dynamically optimizes across non-skippable ad formats for 6-second Bumpers, 15-second standard and 30-second CTV, ensuring your campaign reaches the right audience at the right time,” the company explained.
Ads are necessary for many digital services, including YouTube, but if you think 30-second non-skippable ads are a step too far, we don’t blame you at all. So you can think about YouTube Premium, YouTube Premium Litethird-party apps or a VPN if you want to avoid this new ad format.
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