At the end of March, Google began to mock a Fitbit band without a screen. 9 to 5 Google It can now say that this device will be sold as “Fitbit Air”.
According to sources familiar with the matter, the upcoming health band that Stephen Curry already wears will be called the “Google Fitbit Air.”
Fitbit used to use the “Air” moniker because of its affordability Aria Weather smart scale was released in 2019. It is available for $49.95.
In this context, Air is most likely a reference slimmer design of the wearable device allows you to wear it all day.
While the Fitbit brand is used on the new device, it’s a different story on the software and services front.
According to information we gathered today, the Fitbit Premium subscription service that unlocks AI features will be rebranded as Google Health.
In fact, the current “personal health coach” public preview It will be known as “Google Health Coach”. During the trial period, the company did not release the software beyond Coach.
It’s an interesting move that aligns health and wellness features more closely with the core Google brand rather than Fitbit. “Google Health” used to refer to all of the company’s efforts in the space, but now “Google for health.”
It also explains why the teaser shared by Curry ends in a “G” gradient without the Fitbit branding.
An announcement is expected in the coming weeks.
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