We reported on the weekend Fitbit Air and Google Health. Now we have our first look at the Google Health brand.
The new icon is a heart that appears to be drawn with a brush. Since this is a stroke, the whole heart shape is not full and there is negative space. The heart – like Google Fit – is more visible than the series of dots that make up the arrow in the current Fitbit logo.
We see the gradient color scheme used by Google ‘G,’ Gemini, Home, Photos, and Maps. It is mainly blue (with a touch of purple), with some green and yellow. Red completes the palette.
After you add a Pixel Watch or Fitbit device to your cart, this icon appears alongside “Google Health Premium” in some international Google Stores.
Meanwhile, some global Apple App Store listings have leaked the “Google Health Premium” branding and pricing. The price, which appears under in-app purchases, matches the current Fitbit Premium at $9.99 per month or $79.99 per year. It is not clear if these are the final prices.
This may indicate that it is not part of Google One or AI Pro/Ultra. Remember, Fitbit Premium is just an included benefit In Great Britain and still needs to be expanded.
We know that the Fitbit brand will remain for the Google Fitbit Air group instead of the company using the Pixel. In addition, “Google Health Premium” will replace the “Fitbit Premium” subscription.
It looks like the Fitbit brand is staying for the hardware, but not for the software and services. What remains to be seen is whether or not Fitbit will rename its mobile app to “Google Health.” Today’s symbol will suggest that.
Thanks Bastian!
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