Ryan Haines / Android Authority
TL; DR
- New clues suggest that Google plans to rename the Fitbit app to “Google Health.”
- The Google Health Premium logo and branding appeared on Google’s website.
- Fitbit’s iOS app was also found using the new branding while listing Google Health Premium prices.
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According to a tip he received 9 to 5 GoogleGoogle may rename the Fitbit app to “Google Health.” It also looks like this rebranding will come with a new brushstroke-style heart logo featuring Google’s signature gradient colors of blue, green, yellow and red.
This new logo and the name “Google Health Premium” appeared in international Google Store listings when adding a Pixel Watch or Fitbit device to cart. The Apple App Store listing for the Fitbit app was also listed with the same branding and pricing for the renamed subscription. Although the “In-App Purchases” section reflected the new name, the price listed there was the same as the current $9.99 per month or $79.99 per year Fitbit Premium membership.
Google has since removed this logo and “Google Health Premium” from its website and App Store. Perhaps the company implemented these changes ahead of time or is still finalizing its rebranding strategy behind the scenes.
What is becoming increasingly clear is the direction Google is heading. The Fitbit brand is expected to remain for hardware as well. “Google Fitbit Air” fitness band, software and services could be brought under the Google umbrella, marking one of the more visible changes in Google’s gradual adoption of Fitbit.
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