Starting today, Spotify users will have access to Peloton content in select markets, as well as guided workouts for activities like yoga, running, dance, and high-intensity interval training. Here are the details.
Spotify now offers guided workouts
Spotify announced today that Free and Premium subscribers will have access to a new fitness feature that will offer playlists and curated content from wellness creators, including:
In addition, Spotify is announcing a partnership with Peloton, which will give Premium subscribers access to more than 1,400 ad-free, on-demand workouts.
The catalog includes equipment-free classes for activities like outdoor running, strength training, cardio, yoga and meditation, and Spotify says it will expand over time.
According to Spotify, about 70% of its Premium subscribers are also active monthly, and it already has more than 150 million users. fitness themed playlists in service.
Speaking of playlists, Spotify says fitness and workouts are among the top use cases for the new apps. On Demand Playlist featureuses AI to generate playlists from user prompts.
Today’s announcement from Spotify’s Vice President and Head of Global Podcasts, Roman Wasenmüller:
“For nearly two decades, Spotify has been the world’s workout soundtrack (…) Today, we’re expanding Spotify to become a true daily health companion. By bringing thousands of creators and partners like Peloton directly into our video and audio ecosystem, we’re investing in a future where Spotify doesn’t waste your time wherever you go. Well-being and get more out of every day.”
To access the new Fitness hub, Free and Premium subscribers can simply search for “fitness” in the Search tab.
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