Apple has launched a new campaign in China called “Thankfully I Wore It” (“还好戴着吸”) featuring a special podcast episode in which three users share their stories. Here are the details.
The Apple Watch campaign highlights life-changing experiences
Apple and TBWAMedia Art Lab – China started their campaign consists of three stories Apple Watch users saved by the extraordinary features of the device.
New ‘Thank God I Wore It’ on Apple’s China Site division cites three Apple Watch users Me Junyan, Chen Huimin and Yang Xiao share their stories about Enemy Detection, Accident Detection and heartbeat alerts.
TBWA says the “Thankfully I Wore It” campaign “is tied to the name of an emerging phrase used organically by thanksgiving. Apple Watch users themselves after emergencies or health problems. (I can relate.)
In addition, the campaign features a special episode of the podcast “你，静不这些” (which simply translates to “You Can’t Just Settle”) hosted by Li Jing, one of China’s most trusted interviewers. Apple Watch user,” according to TBWA.
In the hour-long episode, three users share their stories, including a life-saving 911 call after a serious car accident in which a user was knocked unconscious.
If you speak Chinese and want to watch or listen to the whole episode, follow this link. Otherwise, you can watch subtitled segments from the interview on TBWA website.
Through MacMagazine
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