Dating apps are tired, super online and just as quickly losing their appeal lonely the younger generation feels more and more it burned with infinite scrolling.
Tinder believes that the solution lies in artificial infusion experiments.
On Thursday, the company announced a long list of new features to be rolled out to the app in the coming months.
Starting Thursday, users in the US and Canada will be able to use a feature called Chemistry, which will give users a daily AI-curated recommendation of potential matches. a press releaseTinder described it as “The AI-powered way to beat dating fatigue.”
The company said the AI will learn more about you through questions and answers, and if you choose to do so, it will scan your camera to understand “things like your interests, lifestyle and personality themes.” The camera roll scanning feature is not yet available in the app, but will be tested in Australia, Canada and the US later this year.
While the ‘Chemistry’ feature is limited to a few countries, users globally can enable ‘Learn Mode’ if they want Tinder’s AI to read them about their personality and tastes. In this mode, Tinder’s AI recommendation system will constantly collect information about you as you use the app and use it to change which profiles are recommended to you.
Tinder believes in this feature. According to internal tests, women who used the Learning Mode feature were more likely to return to the app within the first week.
The goal is to eventually expand these AI curation capabilities beyond a few features and integrate them into the entire Tinder experience, the company said.
“With more than half of our users under the age of 30, we’re building alongside a generation that wants dating to feel more authentic, less pressured, and more valuable,” said Spencer Rascoff, CEO of Tinder’s parent company, Match Group, in a press release. “We’re using artificial intelligence to uncover more relevant connections and continue to raise the bar on safety so people feel confident taking the next step. Taken together, these changes mark the most significant evolution of our app in years and make Tinder more secure, social, intelligent and expressive.”
Also starting testing in some parts of the US in a few weeks is Photo Enhance, a feature that will use artificial intelligence to edit the photos you post on your profile.
The company is also turning to artificial intelligence to solve user security issues with its dating app.
“Are you sure?”, which warns users before sending any potentially disrespectful texts. feature called “Does This Concern You?” is being updated in LLM as well, which detects inappropriate messages, helps the recipient report them, and also automatically obfuscates any flagged content. function.
“These enhancements move beyond keyword detection to understand context-aware nuances of tone and conversation, enabling smarter prompts that reinforce respectful behavior in real-time,” the company said in a press release.
Earlier this week Bumble also made a similar AI announcement, introducing an additional AI assistant called “Dates,” which will first try to understand more about the user in private conversations with the chatbot and then match users based on compatibility.
Both Bumble and Tinder were once the two dominant dating apps in the glory days of online dating. hit by the elder Gen Z dating app disappointment. Match, which also owns the popular Hinge dating app, has been struggling with declining subscriber numbers.
All bets are off that this new AI push with dating apps will actually lead to an increase in users, but previous reports suggest that “AI + romance” is not the combination that younger users are looking for. A Bloomberg Intelligence survey since last summer, it’s been known that Gen Z is worried about AI features in dating apps, even more so than Millennials.
