
The numbers are for Q1 2026, and for the first time in a while, Samsung’s Galaxy S26 Ultra managed to crack the top 10.
As reported Counterpoint ResearchThe top 10 best-selling smartphones of Q1 2026 were, unsurprisingly, dominated by iPhones and budget Android devices. In particular, the flagship iPhone 17 accounted for 6% of global smartphone sales in the first quarter of 2026. Apparently, the top 10 lists accounted for 25% of global smartphone sales in the first quarter alone, “the highest Q1 concentration ever.”
Galaxy S26 Ultra apparently “narrowly” missed the top 10, The opposite point “with stronger initial sales than its predecessor,” he says.
Samsung’s 2026 flagship, the Galaxy S26 Ultra, narrowly made the top 10 list, registering stronger initial sales than its predecessor. The main highlight for the smartphone has been the industry-first privacy display along with improved AI features.
For 2025 as a whole Galaxy S25 Ultra took the 9th placebut this in the first quarter actually managed to finish 7th. So, despite the increase in sales, the Galaxy S26 Ultra still lost to budget models and iPhones in the top 10. This can probably be attributed to that “higher concentration” – if there are more buyers in the top 10, it takes more to make it. included top 10

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