As he has done ever since at least 2021“Apple” company offers a discount on iPhone as part of the “618” shopping festival in China. Here are the details.
Some models are set to hit their lowest prices since launch
Over the past few years, Apple has joined other major consumer electronics brands in participating in the 618 shopping festival, one of China’s largest annual shopping events.
It’s a big mid-year online retail event that started as JD.com’s anniversary sale and has since expanded across the country’s biggest e-commerce platforms.
Apple last year he suggested While JD.com and other local online retailers have limited-time trade discounts in China during the sales festival is listed iPhone 16 models with a discount of up to 2530 yuan (about $351 at the time).
According to information Helped Apple make a comeback earlier sales decline in the country. In the first quarter of 2025, Apple was the only major smartphone vendor to report a decline in shipments in China, but in the second quarter, Canalys data showed that iPhone shipments rose 4% year-on-year.
According to information, this year Global Times (via MacMagazine), Apple is kicking off the 618 shopping festival early, with the iPhone 17 Pro series getting a 1,000 yuan (about $146) discount starting today.
The report notes that JD.com offers even steeper discounts:
JD.com, one of China’s largest online retailers, has revealed at its Apple product self-service flagship store that after direct discounts and trade subsidies, some iPhone 17 Pro models can be purchased for as low as 6,999 yuan, the lowest level since the launch of the series.
Apple’s latest base-model flagship phone, the standard iPhone 17, also received its first significant price cut since launch, with some versions priced at 4,499 yuan after multiple subsidies and trade-in offers.
The report also cited an employee at an Apple outlet in Beijing as saying that “recent discounts may be combined with trade subsidies and platform promotions, with some models reaching their lowest prices since launch.”
To read Global Timesfull report, follow this link.
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