Rivian finally revealed The first customers of the company’s new R2 SUV will receive their cars on June 9.
The automaker has spent the past few months ramping up its efforts to launch the R2, which is more affordable and aimed at a larger market than the current R1 lineup. Although Rivian has announced plans to release a “standard” version in 2027 starting at $48,490, the new SUV will initially retail for just under $60,000.
The company teased more affordable version “Starting at around $45,000” – Rivian’s suggested price tag later next year Since the appearance of R2 in 2024.
Rivian has high expectations for the R2. Founder and CEO RJ Scaringe said it was “perhaps the most important thing we’ve launched to date.” The company makes a bet extremely rapid rise25,000 cars were delivered by the end of this year. Ultimately, Rivian hopes the R2 and its hatchback sibling, the R3, will help the company turn a profit for the first time since it was founded in 2009.
