Karamo Brown, best known for his kind words on Netflix’s Queer Eye, has jumped into the field of health and artificial intelligence with his new app. Otherwise. After spending a year and a half focusing on her own journey—from fitness and nutrition to meditation, sobriety, relationships and personal growth—Brown wants to help others do the same.
Kē offers a number of features designed to support users, including personalized fitness plans that meet users’ existing exercise equipment and schedules, as well as nutritional guidance by offering meal plans based on users’ meals at home. Users have the flexibility to request adjustments to their fitness and meal plans through an AI chatbot, making it easy to personalize their experience. Plus, each exercise is paired with guided instructional videos to ensure proper form.
On the mental health front, Kē includes a meditation section with videos targeting different emotions that help users manage stress and anxiety. There is also a community section for users to participate in support groups focused on shared experiences, such as sobriety or health discussions.
But what really sets Kē apart is its “AI Karamo” feature, which allows users to talk to a digital version of Karamo. They can ask questions and get advice in real time with his voice.
Powered by AI startup Delphi, the clone pulls from all sorts of material from Brown, such as interviews, podcast episodes, and other clips, to ensure it represents him as authentically as possible. (Arnold Schwarzenegger also has his own digital clone with Delphi.)
“My best friend and my sister still talk to an AI when they can’t get a hold of me,” Brown told TechCrunch.
Brown’s new program reflects a larger trend in which more celebrities are joining AI. For example, he likes stars Matthew McConaughey and Michael Caine partnered with ElevenLabs to license their sound for digital replicas.
However, many celebrities are openly expressing their concerns and take action Against the rise of AI, particularly the unauthorized use of their likenesses and voices to create digital clones. There has also been some concern about fans forming a one-sided emotional attachment to popular chatbots.
Brown emphasizes that Kē is not meant to replace real relationships; instead, it’s a tool to help with personal development and encourage people to seek real support when needed.
“If someone is struggling with a sensitive issue, it can direct them to relevant resources and remind them to seek support from real people in their lives…At the end of the day, it’s supposed to be a tool to help people think, learn and grow, and it’s not a substitute for human connection,” Brown said.
When asked if there was a limit to how often he could interact with his digital clone, Brown replied: “People can talk to it as much as they want. So the goal is not to keep users from talking to the AI indefinitely. It’s to help people make progress in their lives.”
It also notes that there are safeguards in place to ensure the safety of interactions with the group of people who control the application. (Users should note, however, that using the AI feature means they share chat data with Delphi, so it’s wise to avoid disclosing sensitive information.)
He adds: “When AI first started to become part of the conversation a few years ago, I was quite skeptical to be honest. But the technology has come a long way and seeing how thoughtfully companies like Delphi approach it has changed my perspective.”
In the future, Delphi plans to introduce agent capabilities to Kē to perform tasks on behalf of users. For example, if AI Karamo gives you advice on your exercise routine, it can one day go to the My Plan tab for you and adjust it on the fly.
Kē already exists iOS and Android devices. Subscription is $14.99 per month after a 3-day free trial.
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