Once a niche enthusiast brand, OnePlus has become a major player doing the heavy lifting of packing absolute maximum performance and insane battery life into its hardware. Its main focus is the Android-based OS, OxygenOS, and the native artificial intelligence system OnePlus AI. It is known for its flagship phones, the elegant R series and the more affordable Nord devices.
Apart from phones, OnePlus has built a large hardware portfolio that includes headphones, smartwatches and tablets. Given that OnePlus and OPPO share R&D resources, their products differ depending on the markets they serve, but are often very similar. OnePlus was founded by Carl Pei, who is currently the CEO of Nothing.
