Head of Apple Services Cue Eddy “better and more” programming is coming, he said Apple TV After accepting the year 2026 Entertainer of the Year award In Cannes.
Cue and producer Jerry Bruckheimer already mentioned one thing we’ve been waiting for: a sequel F1 Movie …
The award was given to Cue for “world-class content” delivered through the Apple TV platform. He responded by saying that the company never tried to be the most, but rather the best, and that Apple was “just getting started.”
as TNW Cue said Apple wants to stay true to that principle while ramping up production.
The ambition, he said, is simple enough to fit on an award plaque: better, more (…) The governing principle, Cue said, is “the best, not the best,” which makes the goal of “more” a little thin.
The piece says that Apple actually used its small initial product as a selling point to manufacturers.
Cue talked about convincing Reese Witherspoon and Jennifer Aniston to bring The Morning Show to Apple, arguing that a service with no other programming would have more faith in it than a deep-slate competitor.
The Hollywood Reporter He noted that Bruckheimer was similarly impressed by Apple’s response to him F1 movie pitch.
“We performed (F1) to nine different exhibitors, studios, and Apple came to us in the most creative way, saying they stayed in theaters for 45 days,” Bruckheimer shared. “But it turned out that people left there until they bought tickets, which was a really great experience for the audience. Then it went on air and it was a great success for them.”
Cue said the company is responsive to what’s happening in real time.
“When you’re trying to be the best, you can’t have hard and fast rules. You have to be flexible, you have to be able to move quickly.”
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