Amble One can be configured from scratch. The rear seats fold flat. Canvas comes in a weatherproof option. For urban buyers, a lockable front box will replace the standard basket. Hard doors are not planned, but the second platform, already in design and targeting a 2029 release, will move into conventional car territory with removable doors, a low roof and a hard top; it wisely aims to replace the family’s second car, not the main one.
The upcoming “Amble Two” is clearly a bigger bet. “Most families don’t need double that $50,000 BYD or Tesla,” says Roose. “For families, a second car can be purpose-built, designed for shorter trips, and simpler, more fun, more open, and more affordable at the same time.”
Car brands also have models trying to crack this market. 28 mph Lemon Ami A prime example with a 46 mile range. Stellantis, the owner of Citroen, recently announced its plans expand capacity for supermini electric cars. “This is the beginning of a tipping point,” says Roose.
Still, Amble might have a chance. According to Roose, the company has 12 signed customers, more than 500 vehicles and more than 10 million euros in revenue. Amangiri in Utah has commissioned properties including Mustique Island, Six Senses Les Bordes in the Loire Valley and Uva’s own Na Praia in Comporta. The first hospitality deliveries of the Amble One begin in mid-2027, while consumer pre-orders for Europe and the US open in 2028 with deliveries starting at $25,000.
“A lot of companies in micromobility start out in the urban market and want to compete with everyone else, and we all know that hasn’t worked out so far,” Hoenig said. “We are taking a different approach: building our brand as a premium brand and then step by step entering more of this urban market.”
Could this “luxury” Moon-inspired supermini EV encourage us all to ditch our second ICE car and finally embrace micromobility? Amble One is a more compelling sight than the contenders that came before it.
This story appeared first wired.com.
