Meta was reportedly running its business in March of this year, just trying to deal with Gemini tokens, and suddenly Google said it was cut off. This is reported with reference to an anonymous source Story in the Financial Times.
In March, Meta emerged as one of the largest companies Participates in the Tokenmaxxing trend— rating employees based on how many AI tokens they use at work. This moment coincided with another fashion: for one tFully ag agent AI platforms like OpenClaw used by anxious software engineers to achieve supposedly unprecedented new levels of workplace efficiency.
Citing “three people familiar with the matter,” the Financial Times now says Google has told Meta it can’t keep up with its use of artificial intelligence and has put restrictions on the company’s use of its Gemini models.
There’s movement, says the FT:
“…has disrupted and delayed some of Meta’s internal AI projects. The restrictions that remain, as well as a broader push to streamline AI costs, have encouraged Meta staff to be more efficient with AI tokens — units that measure AI usage, several people said.”
In other words, Meta has replaced tokenmaxxing with intelligent token calculation. Sad!
Meanwhile, the strain on Google’s resources may have contributed to Google’s decision in early June. Computing lease from SpaceXxAI’s parent company for $920 million per month.
The FT says other big companies are straining Google’s AI capabilities and facing restrictions, but the problems don’t sound as serious. According to the FT’s sources, Meta was exceptional even among other AI high rollers.
Meta and Google declined the FT’s requests for comment.
