TL; DR
Paraffin has secured a Goldman Sachs-led loan to expand its small business lending through Amazon, DoorDash, Walmart and TikTok Shop.
Paraffin, a financial infrastructure company listed on the 2026 Forbes Fintech 50 list, provided a new credit facility One is managed by Goldman Sachs in association with William Street Capital Management. The facility will expand access to embedded lending for small businesses through platforms including Amazon, DoorDash, Gusto, TikTok Shop and Walmart.
The company’s model is simple. A small business that sells on Amazon or delivers through DoorDash gets financing offers built into the platform it already uses, rather than going to a bank. Capital helps with cash flow, growth investments, and day-to-day operations. Parafin handles underwriting, servicing, compliance and customer support behind the scenes.
The numbers show that the model works. To date, Parafin has funded more than 50,000 businesses and delivered more than $35 billion in offerings in the US and Canada. Most of the financing is directed to repeat borrowers, indicating that the product addresses a recurring need rather than a one-off problem.
“Small businesses increasingly expect financial products to be integrated into the software and platforms they use to run their businesses.CEO Sahill Poddar said.Embedded lending is becoming an important part of how businesses access capital.“
Goldman Sachs is building on a recent warehouse loan expansion with Silicon Valley Bank, EverBank and Trinity Capital. An additional capability supports financing products that help businesses manage cash flow and invest in growth. Paraffin was founded in 2020 by Poddar, Vineet Goel and Ralph Furman and is backed by Ribbit Capital, Thrive Capital, GIC, Notable Capital and Redpoint Ventures.
The deal reflects a broader change in how small businesses access capital. A traditional bank loan requires separate applications, credit checks and weeks of processing. Home loan companies like Capchase has shown that financing incorporated into existing workflows converts better and retains borrowers longer. Parafin applies the same logic at the small business level, where the platform is not Salesforce, but Amazon or DoorDash.
The repeat borrower rate is the most important metric. This means that the product is not only affordable, but also useful enough for businesses to pay back. For Goldman Sachs, a credit facility is a way to put capital into a lending channel that traditional bank branches can’t reach. for fintech infrastructure marketParafin’s growth confirms that platforms where businesses already operate are becoming the standard distribution channel for financial products.
