dates for Amazon Prime Day 2026 the company announced now, saying it was moving the event forward from its traditional July time to avoid clashing with several big events.
Amazon had previously announced times, but not the dates. The company now says it wants to avoid the FIFA World Cup and the 250th anniversary of US Independence Day…
The company announced that the event will start on June 23.
Amazon’s annual Prime Day event returns from June 23 to 26, bringing millions of exclusive deals to Prime members across more than 35 categories, including apparel, beauty, kitchen, home and electronics. The four-day shopping event begins at 12:01 a.m. PDT on June 23, with discounts available here. Home page and the Amazon Shopping app.
It will be broadcast live in the following countries: Austria, Belgium, Canada, Colombia, Egypt, France, Germany, Ireland, Italy, Luxembourg, Mexico, Netherlands, Poland, Portugal, Saudi Arabia, Singapore, Spain, Sweden, Turkey, United Arab Emirates, United Kingdom and United States.
Guiltyers Here’s why Amazon chose to run from July this year.
“This year we have the (FIFA) World Cup,” Amazon Prime international vice president Jamil Ghani told Reuters. “We also have the 250th anniversary of US independence, so we thought this week (starting June 22) would be the best week to have Prime Day.” The FIFA World Cup 2026 is held from June 11 to July 19, and the US Independence Day is on July 4.
Amazon has its own smart speakers, Kindles, Prime Video, and more. featuring some early Prime deals including. Check out the (updated) links on our sister site, 9 to 5 Toys.
FTC: We use automatic affiliate links that generate income. More.
