Shimul Sood / Android Authority
TL; DR
- Amazon is rolling out a new service that will deliver groceries, essentials and even electronics in about 30 minutes, starting in select US cities and expanding by 2026.
- Eligible users get a “30-Minute Delivery” option in the Amazon app. Prime members pay $3.99 per order; Non-Prime users pay $13.99, plus an additional small order fee for orders under $15.
- From 30-minute delivery to drone drop-off and same-day shipping, Amazon combines multiple speed options and turns convenience into a layered, always-on delivery system.
There’s something absolutely thrilling about ordering something online and then checking the tracking page every five minutes like a live sports score. When I see the “ready for delivery” notification pop up on my phone, I suddenly become the most alert person in the house, peering out at every car that passes by like a kid waiting for a surprise package.
Clearly, Amazon has realized that there are many who treat package deliveries as major life events, because now Now it started distributing Amazona new ultra-fast delivery service that promises groceries, essentials and even electronics at your doorstep in about 30 minutes.
The service currently operates in cities such as Atlanta, Dallas-Fort Worth, Philadelphia, and Seattle, with Amazon rapidly expanding to additional locations including Austin, Houston, Minneapolis, Orlando, Phoenix, Denver, and Oklahoma City. The company said the promotion will continue until the end of 2026.
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If Amazon Now is available in your area, you’ll see a special “30-Minute Delivery” banner in the Amazon app or home page. Prime members get a bit better value here by paying $3.99 per order, while non-Prime members pay $13.99. There is also a small order fee for purchases under $15 – $1.99 for Prime members and $3.99 for everyone else.
You can order everything from fresh produce, dairy and baked goods to baby products, pet supplies, health products, personal care products, electronics and even alcohol in supported regions. Amazon also keeps the service running 24/7 in the most eligible areas, which means your late-night snack cravings suddenly have dangerous new possibilities.
What’s particularly interesting is how crowded Amazon’s own delivery ecosystem is. Customers in the U.S. can now choose between Amazon Now’s 30-minute delivery, Prime Air drone delivery that arrives in about an hour, scheduled one-hour or three-hour delivery, and same-day delivery. At this point, Amazon is no longer competing with other retailers, it’s basically trying to beat the clock itself.
For now, Amazon Now is limited to US cities, but given how aggressively Amazon has been expanding the service, it likely won’t remain exclusive for much longer.
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