According to the New York TimesIf you bought an iPhone 16 or certain iPhone 15 between June 2024 and March 2025, you may soon be able to get a voucher for up to $95 per device as part of a lawsuit involving Apple Intelligence and Siri. Allegedly defective Apple Intelligence features were part of the suit originally shipped on iPhone 15 Pro and Pro Max In June 2024. Native Apple Intelligence The iPhone 16 line shipped later that year.
On Tuesday, Apple settled the false advertising claims in US District Court in San Jose, California. The lawsuit alleged that Apple led consumers to believe that the Apple Intelligence feature set was more capable than it actually was. The total settlement amount, which is still pending a judge’s approval, is $250 million.
Apple claims it did nothing wrong. Starting with the launch of Apple Intelligence, Apple spokeswoman Marni Goldberg said in a statement to the Times that Apple has “delivered dozens of features in multiple languages integrated into Apple platforms” and that the company is “addressing this issue to do what we do best and deliver the most innovative products and services to our users.”
This was the claim “fallout” according to Axioslast year, Apple admitted that AI improvements to Siri would not be released on schedule. A statement he made to Daring Fireball at the time Apple said it was “working on a more personalized Siri, giving it more information about your personal context, as well as taking actions for you in your apps and programs,” but added, “It will take us longer than we thought to deliver these features, and we expect them to be available next year.”
The next day it was reported that Apple had He filmed the now famous commercial starring Bella Ramsey:
The ad is a nice summary of the concept of a “more personal” Siri that has yet to be realized. We see Ramsay focus on a man whose name they need to know, so they quickly ask Siri, “What’s the name of the guy I met at Cafe Grenel a few months ago?” they ask. It is up to the viewer to assume that this improved version of Siri can use this command to, for example, use email and respond correctly. He promptly replies, “You met Zac Wingate a few months ago at Cafe Grenel.”
To put this class action solution in context, Apple has been battling Siri ever since—deservedly or not—as ChatGPT has created new consumer expectations for the AI-powered assistant. “What really excites most investors is AI. Almost all of the momentum in the market overall is coming from AI,” portfolio manager Brian Mulberry He informed the Wall Street Journal about this In February 2024. Mulberry lamented that “Apple hasn’t really made a big leap in artificial intelligence yet.”
So Apple Intelligence’s launch was seen as a latecomer, but it seems too early—considering it was sued and cost $250 million. one interview with TechRadar last year After the smoke cleared around Siri’s poor performance, Apple software chief Craig Federighi explained that the company is working on a “version 2” of the new Siri that will work in all the personalized ways consumers expect, but Apple is no longer publicly providing a speculative release schedule for that version.
