Apple’s marketing efforts have been on a tear lately. while MacBook Neo campaign has been achieved most attentionA new spring campaign in Japan promotes the App Store with fun custom ads. Check them out below.
‘Take the next step with the App Store’
As seen Creative Blog (via AppleInsider), Apple Japan YouTube channel has released a new spring campaign featuring three videos promoting the app store, commissioned by 13 local artists.
In each video, after the user taps the App Store logo, the camera zooms in on a colorful sequence of animations, each showcasing different apps in their own visual style.
As part of the campaign, Apple also published a the story that tells Promoting the season of “new life” in the Japanese App Store, it invites users to rely on the apps available in the App Store when starting a new business:
The new life season of 2026 has arrived. Whether you’re starting school, moving up a grade, joining the workforce, or starting life in a new city, anyone taking a new step is the star of the season. Whether you’re starting a new business, taking what you’re already doing to the next level, or taking a break to recharge, let’s move toward our goals.
In this new season of life, App Store editors highlight carefully selected apps and games tailored to the next step you want to take, while spotlighting people who are making progress in a variety of fields.
Among the programs presented Pokémon Sleep, Good notes, Royal Kingdom, Pocket generation, LINE, CapCutand ChatGPT.
Watch the three ads below, all of which are featured Fashion by IVEas soundtrack:
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