What you need to know
- Google has confirmed Pixel price hikes as the ongoing global RAM shortage continues to drive up hardware costs.
- Recent leaks suggest that the entire Pixel 11 lineup could cost $100 more than the current Pixel 10 lineup.
- Google says it’s making Android more RAM-efficient to compensate for low-memory configurations without hurting performance.
It’s price hike season. Samsung recently has increased prices on the entire Galaxy Z8 series compared to the previous generation, and now it looks like Google is about to follow suit.
in an interview with 9 to 5 GoogleShakil Barkat, Google’s Vice President of Devices and Services, confirmed that the price hikes are coming. Pixel phones. While Barkat didn’t elaborate on what we can expect in terms of pricing, he noted that Google’s hardware division has been hit hard by a “serious, vendor-driven RAM memory crisis.”
The chief executive pointed Data from Morgan Stanley It shows the price of 1GB of RAM rising from $2.80 in 2025 to $12 this year. Barkat said Google is protecting customers from these supply fluctuations for as long as possible, but that the entire Pixel lineup will see “adjustments” that will dynamically roll out to reflect supply chain realities.
Unfortunately, that includes the upcoming ones Pixel 11 series.
according to recent leaksPrices for the Pixel 11 series are expected to increase by $100. That means the basic Pixel 11 could start at $899, down from the Pixel 10’s $799 starting price. The Pixel 11 Pro is also expected to start at $1,099, while the Pixel 11 Pro XL is expected to start at $1,299.
In addition, the leaks suggest that Google has reduced the amount of RAM in the basic Pro models. While the Pixel 11 Pro and Pixel 11 Pro XL are both expected to start with 256GB of storage, the company has reportedly dropped the RAM from 16GB to 12GB.
Barkat added that the breach will also affect “in-market Pixel phones,” though Google hasn’t confirmed which devices are targeted. Reports suggest it may include Pixel 10a.
The executive also said that Google is working to make Android more memory efficient than ever, which will “allow devices to have less RAM while maintaining a great user experience.”
Would you still buy the Pixel 11 series if it were $100 more?
