As Apple prepares to unveil its first smart glasses, the company is also grappling with consumer privacy concerns. According to Bloomberg’s Mark Gurman.
Gurman reports that Apple has pushed back its launch target from early 2027, with the glasses now set to be unveiled at the Worldwide Developers Conference in June 2027 and actually ready by the end of the year. This delay allows Apple to work on the product itself and messaging around privacy.
The company seems to have noticed concerns about Meta’s smart glasses, which are sometimes described as “perverted glasses”. used to make unauthorized video recordings. This could be an even bigger problem for Apple, which has consistently emphasized privacy in its marketing.
Among other things, Apple will reportedly try to emphasize privacy-friendly features like processing on the device, as well as features like the lack of facial recognition. The company is likely to avoid using customer records to train AI models and is unlikely to comply with Meta’s requirements. reported experience using contractors to review client imagery.
