Darren Aronofsky’s company that makes really bad AI movies just raised a ton of investor money



Sorry in advance for this, but: In January, you remember Darren Aronofsky, the director the best movie ever made about computers and mathematicsproduced a series of AI shorts about the founding fathers and they swallowed?

no? Let me jog your memory:

If you can make it through the entire clip, you’ll see at the very end a logo for something called Primordial Soup. Initial soup calls himself “An artificial intelligence-driven storytelling studio founded by acclaimed filmmaker Darren Aronofsky.” Vanity Fair he says the company has an unofficial motto: “Soup isn’t messy,” maybe it will someday. Many of them are especially less attractive than the above When Benjamin Franklin was involvedfor some reason.

Anyway, Aronofsky’s company is raising money from investors as it hires employees. The Hollywood Reporter reported on this. The SEC filing states that the company, whose producer Dylan Golden is also an executive along with Aronofsky, is seeking $15 million in equity capital, of which $11 million has already been received.

there is tons of projects like this Now, and as someone who makes a living through creative self-expression, it pains me to report that it’s not all a disaster.

For example, if you’re a Gizmodo reader, it’s probably not on your radar that conservative Angel Studios released a biography of George Washington earlier this month. in general is considered as very good, if generic. But the creators of this film By smuggling a ton of AI effectsit didn’t really get much attention. Apparently they weren’t bad enough to make it a laughing stock, because this was a modest box office hit.

If you think that the clips of the founding fathers of Primordial Soup are the project of an unimaginable generation, but seems to be done as a partnership between Time, Google Deepmind, and Salesforce, of all companies, give a clearer picture of why Aronofsky is able to do this: people are willing to throw money at him, and maybe more, to him.

Remember that Aronofsky’s film was part of the amazingly lucrative opening plan for the Sphere events in Las Vegas. Only his project brought income $44.5 million for Sphere outperformed Sphere’s U2 in the quarter. And if you look Videos of people reacting to Aronofsky’s Spherehonestly, it seems like money well spent.

Primordial Soup says it already plans to do just thatbranded content,” as part of its content plan. So it seems reasonable to conclude that for all tech and AI-minded brands and investors looking to partner with a familiar name that has been involved in successful high-tech filmmaking projects in the past, Aronofsky probably sounds like what they’re looking for. So I wouldn’t bet against this company.

But then he did it again:



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