Disney’s ‘Avengers: Judgment Day’ Is Trying to Make Up for IMAX FOMO



This winter, moviegoers will be faced with a choice not seen since July 21, 2023.Barbenheimer” ended in victory—Barbie became the highest grossing film of the year and Oppenheimer It won the Best Picture Oscar—it’s not yet clear who will be up on December 18, 2026. Dune: Part ThreeThe final entry in Denis Villeneuve’s critically acclaimed sci-fi trilogy, reign supreme? Or will be Avengers: Judgment DayMarvel’s bold-faced attempt to recapture superhero movie magic, win the battle?

It’s too early to tell, especially later both films were screened exciting new teases at this week’s CinemaCon. But there’s a distinct advantage to a movie going into a popcorn-filled weekend. Dune: Part Three there is IMAX market locked, meaning it will showcase its gritty action on the most prominently huge screens.

None will be left behind, Disney would like fans to know Doomsday it will still look and sound as fantastic as possible thanks to the newly announced “Infinity Vision”.

according to press releaseInfinity Vision isn’t just a gimmick; it’s a “new certification for premium wide-format (PLF) theaters.” If a theater is certified, it means audiences can expect the “biggest, brightest and most immersive cinematic experiences” based on “rigorous technical standards” for screen size, picture clarity and sound.

While this sounds encouraging, there seems to be some FOMO going on here. Infinity Vision certified theaters are truly ordinary theaters that boast high-quality equipment. It’s just not the same as seeing a movie in massive, eardrum-shattering IMAX format.

However, you have to guess that Disney wants to make sure Marvel fans — let’s face it — have a lot of crossovers. Dune fans didn’t feel left behind. Perhaps the studio is hoping to entice people who have been waiting to see it Doomsday anyway going to opening weekend. Finally, there’s spoiler avoidance to consider!

The press release notes that Infinity Vision will include “more than 75 local and more than 300 global participating PLFs.” You can experience it for the first time during the September re-release Avengers: Endgameand then, of course, sometime in December Doomsday comes

Want more io9 news? Check when to expect the latest Marvel, Star Warsand Star Trek releases, why next The DC Universe in Film and TVand everything you need to know about its future Doctor Who.



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