What you need to know
- Among Alphabet’s gains this week, Google chief business officer Philipp Schindler said advertising for Gemini could be under review.
- First, the company is said to be pursuing an ad format for the AI mode, and if it does well, they may move on to the Gemini app.
- There were reports in late 2025 that Google was considering doing so, but it was quickly dismissed by another executive at the time.
There are times when ads appear everywhere, and this may continue as Google pursues a new initiative for artificial intelligence.
Alphabet, the parent company of Google, this week made an earnings call for the first quarter of 2026 and BusinessWire declares that he has made announcements for Twins they return to the table. To put that into perspective, Philipp Schindler, Google’s chief business officer, commented on ads, “But let’s face it, ads have always been a big part of scaling products to reach billions of people.” Schindler adds, “And if it’s good, ads can be really valuable and really useful commercial information…”
Android Central’s Take
Hearing that Google “believes” in this ad format and will likely put it in the Gemini app if all goes well makes sense to me. Could these ads be helpful? Absolutely. But do we really need more ads thrown at us? Gemini doesn’t need them either just because ChatGPT has them.
According to Schindler, things are still going on behind the scenes because “we will share any plans as we said at the right time, but we are not rushing anything here.” That’s where our focus is right now. According to Schindler during the earnings call, Google will first focus on AI-mode ads.
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As BusinessWire points out, this will dovetail well with the ads already available in AI Views; However, Schindler says there is “confidence” behind Google’s planned ad format for its AI mode. If all goes well, it’s this belief that will see this same ad format come to the Gemini app.
Ads and Revenue
Here we come across an interesting story as we have not heard it for the first time About the chance of advertising in the Gemini app. It first started in December, when social media reported that Google was “making calls with advertisers” as it prepares to bring ads to the Gemini app in 2026. Users had little information about how the ads would appear and whether it would be web-only or mobile-only.
Android Central’s Take
Do we really need ads in Gemini? Like really; we? If they are the way they are in AI Views… maybebut this time is such a stretch. I see ads everywhere else. Gmail, YouTube, My AI Views, random websites I visit because search history is a thing. Sure, well, compatibility is all well and good. Set this aside. At the end of the day, if I want to look for a product, I will look for a product.
What was clear was a statement from Google Ads product coordinator Ginny Marvin shortly after. “In short, there are no ads in the Gemini app, and there are no current plans to change that,” they said. It is said that the ads in the AI views were the only place that Google focused on to stay “useful”, and it was not satisfied. However, given Philipp Schindler’s recent comments this week, that may change.
of the alphabet earnings call went off without a hitch earlier this week as the company posted strong growth in Q1. The company posted revenue of $109.9 billion, it added, which was up 22% year over year. Artificial intelligence was given a gold star, yes it was Gemini, as it was the main culprit behind growth in Search, Cloud and subscriptions. Alphabet also said it is doubling down on AI advancements.
