AI powered marketing platform Nectar Social announced on Thursday Menlo Ventures and said it raised a $30 million Series A round his anthology fund, Created in partnership with Anthropic.
The company, which officially came out of stealth last year, is an agent operating system for marketers. It uses autonomous AI agents to help brands manage “end-to-end social engagement, moderation, creative workflows, competitive intelligence and commercial conversations,” he told TechCrunch. It also has data partnerships with companies like Meta and Reddit, which allow Nectar’s agent to aggregate and aggregate data from different platforms, rather than brands having to use different tools to manage different platforms.
Nectar Social was founded by sisters Misbah and Farah Uraizee, former Meta employees. CEO Misbah told TechCrunch that the round will help the company further hire and market in applied artificial intelligence and engineering.
“The procurement conversation has gone social, and no single team of people can work everywhere it happens,” Misbah said. “We are accelerating our category leadership in building an operating system that enables brands to be seen everywhere.”
The company said its clients include Liquid Death, Figma and Elf Beauty. Other investors in the round include Gwyneth Paltrow’s Kinship Ventures, GV and True Ventures.
