As Meta tries to catch up in the AI race and increase engagement with its AI bot, the company announced Facebook on Monday introduced new artificial intelligence features aimed at changing the way users find information, create content and interact with the platform.
The headline update is “AI Mode,” a new way of Facebook search that uses Meta AI to surface responses from public posts on the platform, including Groups and Reels. Instead of scrolling through search results, users can ask a question in plain language and get a synthesized answer based on what people are actually discussing.
This follows Meta’s quiet release last month Foruma Reddit-style app that includes its own AI “Ask” tab that allows users to ask questions and receive responses drawn from discussions taking place in Facebook Groups.
Both the AI mode and the Forum’s Ask tab raise a familiar question: How reliable are answers from public posts and group chats? As AI aggregates content from everyday users rather than from verified sources, there is a real risk that outdated or incorrect information will be passed on, a concern that is already being raised. Google’s own AI mode On Reddit.
In addition to search, Facebook has also added editing tools that allow users to play with collage cuts and transition effects for video montages. Another new feature is AI-powered photos that allow users to change their look with different outfits, hairstyles and accessories.
For example, sports fans can wear their favorite team jerseys by simply tapping the “AI Edit” icon in Stories and selecting “Wear,” or they can go directly to their profile picture and select “Restore profile picture with AI” and select “Wardrobe.”
These updates add to the growing list of AI features that Meta has been pushing on Facebook in recent months. In February, the company presented animated profile pictures animating still photos – adding a wave or putting a virtual hat on someone’s head. In March, Meta added an artificial intelligence feature to Facebook Marketplace that automatically responds to buyer messages on behalf of sellers.
Recently, at the beginning of this month, Facebook one AI assistant for creators It offers personalized suggestions based on the creator’s content and performance history, including the best times to post and a summary of what viewers are saying in the comments.
Taken together, the flurry of releases points to a broader strategy: Meta wants Facebook’s AI tools to make the platform stickier and more useful, while also diversifying the way it monetizes. Along with the introduction of these features, the company recently launched global subscription plans A more AI-powered subscription tier is reportedly on the way for Facebook, Instagram and WhatsApp — starting at $3.99 a month — that unlocks additional features.
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