Roborock is headed to Miami with a community class, mall pop-up and its cutting-edge robots

The FIFA World Cup has a way of turning living rooms into stadiums. Friends gather, snacks come out, and for a few hours the only thing that matters is what’s happening on the screen. Instead of chasing scraps and spills around the house, you should be spending those hours with the people you care about and enjoying the game. And that’s exactly what Roborok delivers.

This is the basis of Roborock’s “Your Home. Your Stadium”. campaign. As the world’s biggest football celebration comes to North America, Roborock is positioning itself less as an automated cleaning brand and more as a builder of smart home systems. The idea is simple – let Roborock control your home and outdoor viewing so you have more time to catch the game.

Roborock hosted two activations in Miami, one of the host cities for this summer’s soccer extravaganza. One is a public pop-up full of smart home technology. Another is a very meaningful community partnership. Here’s what you need to know.

The Center is a four-day public pop-up running from June 20-23, 2026 in Center Court inside Aventura Mall (19501 Biscayne Blvd, Aventura, FL). It’s built to combine football culture, smart home technology and a bit of community fun in one space, and Roborock leans more towards an experience than a simple product demo.

You can expect special guest appearances, interactive check-in areas and photo-worthy moments, on-the-spot prizes and surprises for attendees.

There is also an element of ‘soccer for all’. Every step of the activation goes towards a good cause and serves as a public bridge to what Roborok is doing with the local community in Miami. It’s a way to channel the energy of the season into an impact that lasts longer than a weekend.

For shoppers, you’ll find easy access to Roborock’s store partners, including nearby Target and BrandsMart locations, as well as an on-demand scanner that makes it easy to purchase anything that catches your eye.

Another highlight of this campaign is Roborock’s new partnership with Beacon for the Blind and Visually Impaired in Miami, one of the nation’s leading organizations serving blind and visually impaired children, adults and seniors. The partnership was officially announced at an event in Miami on June 17, with a ribbon-cutting ceremony at the Miami Lighthouse campus.

It is anchored by a $50,000 donation to support Miami Lighthouse’s blind soccer program, which helps fund credentialed coaches, orientation and mobility training, physical therapy and specialized evaluations for visually impaired youth.

Roborock is also introducing the new ClearPath Classroom on campus, serving students from early childhood through elementary education. Between 150 and 200 people are expected to attend the opening, including more than 100 students from pre-teens to pre-teens, summer camp staff and local dignitaries.

The collaboration is based on what Roborock calls “Navigation Beyond Sight,” the idea that technology should help people interact with the world more confidently and independently. Blind soccer players navigate the field using sound and echo, reading the play through the voices of the ball, teammates, and coaches. Roborock’s work in smart navigation, spatial awareness, and AI-driven sensing comes from a similar place by understanding the environment without relying on vision alone.

Miami Lighthouse President and CEO Virginia Czeko and Roborok management will speak, along with other special guests. The ceremony concludes with a blindside football demonstration led by Miami Lighthouse students and coaches that wraps the day in the spirit of the season.

On the product side, Roborock is using the Miami activation to bring its most advanced cleaning technology to the public. The Saros 20 is the heavy-duty flagship for everyday homes, while the Saros Rover is making only its second public appearance in the US since its debut at CES. Here’s a look at Roborock’s lineup of robotic vacuums, wet-dry vacuums, and cordless cleaners:

• Saros Rover: Rover is Roborock’s boldest robot vacuum yet. It uses a wheel leg design that connects each wheel to an independently moving leg for the first time in the world, so it can climb stairs, jump over small obstacles, make sharp turns and maintain body level on slopes and uneven floors. The best part is that it can clean every step while climbing, solving the problem faced by other robot vacuum cleaners.
• saros 20: The Saros 20 is an advanced robotic vacuum cleaner built around Roborock’s AdaptiLift Chassis 3.0 and StarSight Autonomous System 2.0. It’s designed to cross tall thresholds, map out your home, and navigate through cluttered rooms.
• Saros Z70: Stands out with its OmniGrip robotic arm that can pick up and move small obstacles like socks before cleaning. It also has one of the slimmest profiles in the Roborock range and sharp obstacle detection down to objects just a few centimeters across.
• Grevo S Pro: All-in-one robotic vacuum cleaner and sweeper designed for powerful everyday performance and truly hands-free care. It features an Anti-Tangle Side Brush, an all-rubber main brush that resists tangles, and dual-lift swivel mops with 30-level water flow, with enough absorbency to remove dirt from hard floors and carpets. The multi-function dock manages self-cleaning, hot air drying and automatic waste bin emptying for up to 65 days of hot water mats.
• Grevo Curv 2 Flow: Robot vacuum cleaner with rollers equipped with real-time SpiraFlow pure water for more hygienic mopping. It brings 2.5x increased wiping pressure, an innovative Roller Shield and 20,000 Pa HyperForce absorption, as well as a Certified Dual Anti-Tangle System and a multi-function dock for manual operation.
• F25 series: Roborock’s range of cordless wet-dry vacuum cleaners for hard floors, both a broom and a vacuum cleaner, have self-cleaning coils and are tangle-resistant. The range includes the F25 Ultra, F25 GT and F25 Ace Pro to suit different needs and budgets.
  H60 Hub Ultra: A cordless stick vacuum combined with an automatic emptying hub, so you get the accessibility and flexibility of a handheld plus the convenience of a dock that empties the bin for you. A lighter, grab-and-go option for quick cleanups.
• RockMow Z1 LiDAR: Roborock’s robotic lawnmower that combines 360° 3D LiDAR with Four Wheel Drive and a patented Active Steering System. You get precise, flexible mowing on complex, lush lawns, extending the brand’s smart navigation approach from indoors to backyard.

“Your home. Your stadium.” The pop-up runs from June 20 to 23, 2026, at Center Court at Aventura Mall, with the Miami Lighthouse community event and partnership announcement earlier on June 17.

The Grevo S Pro is available now at the Roborock store and on Amazon in both white and black, priced at $599.99 after a $100 discount off the $699.99 list price. From the Saros 20 to the cordless F25 series, a wider range is available through Roborock and major retailers, so if any of the above models catch your eye, it’s easy to bring it home.