Samsung is back with a viral marketing campaign ahead of the Galaxy Z Fold 8, Flip 8


What you need to know

  • The company launched a new social media campaign on its Samsung Mobile and Samsung Mobile USA Instagram accounts after hitting the reset button and deleting every post.
  • Samsung says it’s preparing to tell a new story ahead of the launch of the Galaxy Z Flip 8, Fold 8, with a series of cryptic inscriptions that users will be asked to unlock and “decode”.
  • It says it will reveal everything we’re used to seeing about the phones ahead of a big debut “when we’re ready.”

We’ve been waiting for months for Samsung’s next foldable device to launch. The company launched a new social media campaign this evening (June 30) and it has completely deleted its Instagram.

Samsung says it’s starting to “reset” before the launch of the Galaxy Z Flip 8 and Fold 8. The company’s new social media campaign is targeting Instagram as the account says it will remove its feed entirely. This will come before Samsung’s wave of “cryptic teaser videos”. While this may seem a little strange, Samsung says there is a purpose behind this campaign.





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