Customer satisfaction says a lot about how well a car manufacturer really serves its buyers. Here are the brands owners will buy again in 2026 based on how happy they are with their cars overall, according to Consumer Reports’ latest owner satisfaction study.
This year’s rankings feature familiar heavy hitters and rising contenders. Established names such as BMW, Lexus and Subaru continue to perform strongly, while new brands such as Rivian and Genesis are quickly establishing loyal customer bases of their own.
In order to provide you with the most up-to-date and accurate information possible, the information used to compile this article was obtained from various manufacturer websites and other reputable sources such as Consumer Reports. Models are ranked by the number of owners who say they will buy from the brand again in the future.
10
Chevrolet
Percentage of owners who would buy again: 64%
Chevrolet may be in 10th place here, but looking at their lineup, it’s pretty impressive that they’ve been able to attract so many different types of buyers. The brand offers everything from the small and boring Trax to the high-octane Corvette and everything in between. Nevertheless, buyers from all different segments
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9
Honda
Percentage of owners who would buy again: 64%
Honda is number 9 on our list, with 64 percent of owners saying they would buy from the brand again. Unlike Chevrolet, Honda has a fairly focused lineup, so this is a bit of a disappointment for the Japanese brand. However, they still remain one of America’s most popular car brands, with the CR-V currently the best-selling SUV in the country. They also plan wide spread of hybridsthis should begin to bridge the gap between them and their competitors.
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Prologue
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Passport
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Ridgeline
8
Toyota
Percentage of owners who would buy again: 65%
This is not where the Japanese giant, one of the world’s largest car manufacturers, wants to line up. While their line-up of cars is very solid, maintaining the brand’s reputation for practicality, efficiency and reliability, we think they’re starting to push their position too far. Due to their popularity, prices have started to rise, and with their competitors getting better every day, Toyota is not as easy a choice as it used to be.
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7
Lexus
Percentage of owners who would buy again: 66%
Lexus continues to excel in comfort and reliability and is consistently one of the leaders. most trusted brands in the market by a number of sources. While equally luxurious inside, they’re generally more affordable than their competitors. The problem with Lexus is that their cars aren’t nearly as exciting to drive as other options, and many of the cars in their lineup are starting to get pretty old.
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6
Creation
Percentage of owners who would buy again: 66%
For such a young brand, it’s impressive that Genesis ranks as high as it does. In a short period of time, the Korean automaker was able to quickly challenge the legacy brands with lower prices and better balance. plush interiors and exhilarating performance. They still have some work to do to convince people that they are building reliable cars for the long term, but over time we see Genesis competing at the top of the market.
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5
Ford
Percentage of owners who would buy again: 68%
Ford, like Chevrolet, has a fairly diverse lineup of vehicles, including sports cars, SUVs, pickup trucks, and electric vehicles. While the brand suffers from a poor reputation when it comes to reliability, which is only due to their constant recalls, most of the cars in their current lineup are truly excellent. However, we expect it It carries the F-Series brand in many ways it beat every other car in America by a pretty wide margin.
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F series
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Explorer
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Bronco Sports
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Mustang Mach-E
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Escape
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Mustang
4
Tesla
Percentage of owners who would buy again: 69%
Tesla has been the subject of quite a bit of controversy of late, with quality issues and politics playing a large role in the brand’s poor public acceptance. However, the owners don’t seem bothered by the noise, many of them fiercely loyal. It’s not hard to see why, Teslas offer class-leading range and technology, setting the standard that other automakers are still rising to.
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Model Y
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Model 3
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Cyber truck
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3
Subaru
Percentage of owners who would buy again: 69%
Subaru is a consistently underrated brand. According to Consumer Reports, they are not only one of the most satisfying brands on the market, but also one of the most trusted. This year they took second place, behind only Toyota. while reception of the new Outback has been rather poorwe’d be hard-pressed to find another model in their lineup we don’t like, and the brand’s buyers feel the same way.
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Crosstrek
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Forester
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Desert
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2
BMW
Percentage of owners who would buy again: 71%
It’s not hard to see how BMW ranks so high on this list, the brand offers some pretty fantastic range of cars. Their cars are plush on the inside and loaded with innovative technology, but it’s the fantastic driving experience that their buyers are especially pleased with. All this and their reliability record has improved over the past few years.
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1
Rivian
Percentage of owners who would buy again: 85%
Topping the list is California-based EV startup Rivian, which is making waves. They are definitely a brand to watch, they feel like a brand Similar trajectory to Tesla in its early days. The brand currently only sells three models, two SUVs and a pickup truck, but they are slowly but surely expanding their lineup. Clearly, their focus on technology and all-terrain capabilities have made them a hit with their buyers. This is the third year that Rivian has topped Consumer Reports’ list.
Old winners are joined by new challengers
There are many brands on this list that have seen the top ten before. Rivian and BMW consistently top the list, with a large percentage of owners saying they would return to the brands. Tesla, Ford, Genesis and Lexus are also no strangers to the top ten. Chevrolet and Toyota beat Porsche and Mini to the top ten. Subaru has also seen some fantastic improvements, rising from number eight to number three on the list.
