I’ve been planning to switch to OLED for years, but since everything has gotten so expensive lately, I’m waiting for the right smart TV deal before jumping on a specific model. Fortunately, thanks to Prime Day 2026, that day has arrived Amazon is offering 33% off the 55-inch OLED BRAVIA XR8B Google TV by Sony.
This Prime Day discount It drops the price of its 55-inch set to $998, the lowest price ever recorded for a TV. As if the price drop alone wasn’t enough, Amazon will also deliver and unpack the Sony TV to your chosen room at no extra charge.
I have a BRAVIA XR8B 4.7 out of 5 star ratingwhich — as you know you spend any Shopping on Amazon is no small feat. Equipped with 8 million self-illuminating pixels Google TV delivers intensely immersive blacks with dazzling brightness, plus you’ll enjoy Dolby Vision and Atmos support, Acoustic Surface Audio+ and real-time XR processing so all your favorite content looks and sounds as good as possible.
Since this is a Sony TV, you also get a number of exclusive PlayStation 5 features, such as HDR tone mapping and “Auto Genre Picture Mode” so that your set will automatically switch to Game Mode when you play a game on the console.
To be honest: I don’t think OLED TVs are for everyone. If you just want a good picture at an affordable price, there are plenty of great ones out there Android TVs will do the job for less money. But if you want the most impressive and detailed picture quality possible, OLED is the way to go, and this Sony BRAVIA TV deal gives you an affordable way to harness the technology’s potential without breaking the bank.
More Prime Day 2026 – quick links
- Phones: Big savings on Pixel, Samsung and more
- Wearables: Up to 50% off Garmin, Galaxy Watch and Fitbit
- Tablets: Galaxy Tab, Kindle and Amazon Fire tablets from $50
- Chromebooks: Discounts on ASUS, HP and Lenovo
- Smart home: Up to 60% off Alexa devices
- Headphones/Headphones: Great deals on Beats, Sony and more
- Smart TVs: Cheap smart TVs from $69.99
