With price hikes looming, Apple needs the ‘Neo’ iPhone and iPad



Tim Cook says price hikes are inevitable, but the MacBook Neo proves Apple knows how to make affordable products. This is the reason why the ‘Neo’ brand has expanded into more categories.

Apple knows how to draw people into its ecosystem, but even Cupertino isn’t immune to memory crunches. “Price increases are inevitable,” Cook said The Wall Street Journalbut given MacBook Neo Good luck, I wonder if Apple should lean into this…



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