A few days ago, Xbox CEO Asha Sharma posted a seemingly innocent query on X/Twitter: Should it be Xbox or XBOX? I say seemingly innocent because the results have already been implemented and Xbox has officially changed its name on social media to loud and proud XBOX. All caps, all the time.
Will I write XBOX in all my future articles? Absolutely not. I’m giving up on the font altogether because I don’t want to sound like the grandma who accidentally hit caps lock on Facebook and can’t figure out HOW TO TURN IT OFF. But there’s another reason: it’s clearly a marketing stunt, and a very clever one at that.
A new era of XBOX? Well, almost.
The change itself is not official, Xbox will not be “XBOX” in all future legal documents. They simply changed their X/Twitter handle to XBOX after 65% of respondents in a controversial survey said so.
That’s the full extent of the change so far, but it’s incredibly clever engagement fodder, and it’s great to see Xbox having fun with its community.
the amount Reddit The threads, articles, and social media impressions generated from this simple change of status are pretty picturesque, but it means a lot more to fans than that.
Many see the move to XBOX as the more bullish approach they want from Xbox, something the previous management has lacked in recent years.
The hooded motif is also reminiscent of the brand’s early, edgy days. And with Xbox celebrating its 25th anniversary this year, what better time for fans to proudly shout their love for the XBOX? Some users literally yelled “XBOX!” from the console. them on opening like an old school SEGA game. Personally, I’m not sure how far Sharma is willing to take this caps-lock attitude, but for now, fans are definitely listening and appreciating the new tone.
What do you think about XBOX? Let us know in the comments!
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