What you need to know
- Netflix announces mobile app redesign rolling out to multiple countries.
- The app now displays frequently used content like shows, movies, categories and more front and center.
- Another highlight is the Clips feed, where users can swipe through a collection of relevant vertical videos to find new shows or movies to watch.
Netflix is pouring its resources into redesigning its mobile experience, and users can expect it to roll out now.
Netflix announced This week, the redesign of its main mobile app is now rolling out to the US, UK, Canada, Australia, India, Malaysia, Pakistan, Philippines and South Africa. It’s no wonder that many people are constantly on their phones throughout the day, and many watch their shows or movies there as well. In this redesign, Netflix says it puts you “front and center with intuitive navigation and a visual, vertical discovery experience that feels right at home on your phone.”
Users will see a top navigation bar filled with Shows, Movies, Podcasts, New & Hot, and Categories. Below that will be some highlighted content before users jump to Continue Viewing, Popular Options, etc.
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A significant part of the work for this redesign went into Netflix’s new “Clips” feed. If you’re familiar with Reels on Instagram or YouTube Shorts, then you’ll feel pretty comfortable. Netflix says this vertical video feed is “designed to make you actually use your phone: quick, visual, and easy to tap into something that catches your eye.”
Clips are designed to give the feed a personalized feel, as viewers can find something new to watch that interests them without “endlessly scrolling.” If you’ve found a show or movie you like, users will see an “Add to My List” button. Plus, sharing your favorite shows or movies with other people is half the fun. Users can share a clip from their feed via text or social media.
Additionally, users can “Discover” Clips other than your own. With this, users will have access to the vast area that is Netflix’s entertainment catalog to find content they never wanted.
The vertical feed idea first came up earlier this year Netflix’s Q1 earnings call. As the company posted 16% year-over-year (YOY) revenue growth, an executive discussed its plans for 2026. Netflix said it plans to revamp its mobile experience and bring more engagement through this vertical video feed. It has been reported that this feed will participate in the new “discovery feed” we know as “Clips”.
And that The redesign of the television was noted Netflix entertainment was just what the doctor ordered. The company introduced better flexibility and responsiveness for TVs, displaying tags for shows and faster access to My List and Search.
Android Central’s Take
I don’t think clips are a bad feature. Sure, it feels like all the other verticals we’ve seen recently (Disney included), but it might just find its place. I think this might be useful for people who open the app and just want to see what’s new.
